Communicate visual language visually

Creative Services

Imagery, image idea, visualization, key visual, illustration, poster, information folder, advertisements, etc.


Bavarian State Library


About This Project

Imagery. »Communicate visually«. Development of visual motifs and advertising media for the promotion of the “Open Day” of the Bayerische Staatsbibliothek Munich. Once a year, the doors of the Bayerische Staatsbibliothek open to provide interested parties with insights into the diverse departments and projects. We were commissioned to design and produce the advertising media for this event. We liked the four philosophers positioned in front of the entrance on the outdoor staircase very much as a pictorial motif. Thucydides, the founder of scientific historiography, Homer, the poet of the Iliad and Odyssey, Aristotle, philosopher and teacher of Alexander the Great, and Hippocrates, the most famous physician of antiquity. They seemed to us like the landlords of the Bayerische Staatsbibliothek. And as such, they welcomed the guests. So we brought the larger-than-life stone figures designed by Ludwig von Schwanthaler into the building, figuratively speaking, in order to position them to the left and right of the magnificent staircase. In order to breathe fresh life into them, we sent them into the “mask”. There they were given a new coat of paint in fresh colors in the infinite coloring possibilities of our Photoshop program. Now the guests could come! We developed this image motif as a key visual, which became the basis for the design of posters, information flyers and advertisements in the corporate design.