Brand Design


Branding, logo design, visual identity, appearance, brand media, posters, game plan brochure, invitations, leaflets, advertising material, and much more


City of Unterschleißheim


Brand Design

About This Project

Brand Design for organizers

For the cultural department of the city of Unterschleißheim, we have been designing the brand design for many years. The largest cultural organizer in the north of Munich offers top-class programs by artists in the fields of music, theater, cabaret, exhibitions and much more every season. The cooperation with our wonderful customer has been a great pleasure for us for many years.


It started with a call for tenders for a new brand design, which we as brand & web agency Munich were able to choose for us. In presentations we were able to prevail against competitors. So we were awarded the contract for the design of the appearance, which we still design and implement holistically to this day.



Brand Design – Core Elements & Variables

Since the introduction of the new brand design, we have continuously developed it further. The core elements, such as the left black bar, have been obtained so far. It has remained exactly as we originally presented the design. Only the colour scheme is renewed from season to season. We also work regularly on subtleties. Because even if these are not so important in the question of recognizability, these small adjustments always make the design appear modern. According to the zeitgeist, which is also constantly transforming.


The brand image has proven its worth to this day. Because it can be integrated into a wide range of media and thus ensures concise recognition. The colors that we redefine every season bring variety.


An appealing and appropriate brand design is the be-all and end-all for acceptance by the public. But the design of all media in corporate design is also an important success factor. We therefore consistently integrate all media from one season into the visual appearance. Whether program plan, posters, advertisements, flyers, invitations or incentives – we receive the most important elements in brand design in all media. Only the color of the respective season we adjust accordingly. The consistency of this corporate identity over the years enabled the establishment of a loyal audience and continues to attract new target groups.



Brand Design – Current Season


Preparations for the 2019/20 season are already in full swing, the first posters have already been designed & printed.


In the coming season 2019/20, the brand appearance will be characterized by a bright red. The animation you see here gives a first impression of the brand design in the 2019/20 season. You can also watch this film presentation on the YouTube Channel our Brand & Web Agency Munich.


Best wishes to the Forum Unterschleißheim for a refreshing & successful season 2019/20!


Visit the exciting events too – here you will find the complete program.



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