Brand Design Media Design

About This Project

Brand Design Media Design

This assignment for the promotion of a virtual exhibition included the design and implementation of web media and print media. The brand design, i.e. the recognizability of all media as a brand identity, is the be-all and end-all here. Because only if the visual identity is uniformly formed in all media can marketing activities flow together effectively.

This is because multimedia media can only interact in their uniformity across the platforms if they are recognisable in their corporate identity.

In this sense, there is a close connection between brand design and media design.

The topic of corporate identity is central. Because if all your media are recognizable in a uniform brand identity, they can have an impact across the platforms.

Marlene Kern Design was commissioned by the cultural portal bavarikon of the Free State of Bavaria for the design and realization of print and web media. Brand design & media design for an online exhibition entitled “The Constitution of the Kingdom of Bavaria 1818-1918”. A virtual exhibition that could be seen on the Internet on the occasion of the 200th anniversary of the Bavarian Constitution.

The contract package included the design and implementation of print media and web media. This included poster design, flyer design, design of advertisements as well as, for example, web banners, header banners and online banners for social media.

Brand design media design for a virtual exhibition has been successful with unified corporate identity. Print and web media became a recognizable appearance.

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