Why do I combine artist and designer?

As an artist, I’ve always grappled with fundamental questions: Who am I, really? What creates a sense of worth? How do I gain recognition for who I truly am and what I think? And why do my thoughts and perspectives often differ so significantly from mainstream opinions?

Such questions inevitably lead an artist to explore their identity. Since graduating with a degree in Communication Design from the Munich University of Applied Sciences, I have worked as a designer for companies. For a long time, these projects were like an island for me—a place where I could realize creative ideas while simultaneously building an independent livelihood. However, with the development of web design and digital marketing since 2012, a new challenge arose: How can these two worlds be connected?

I found my answer in visualizing value. When identity becomes visible, development occurs. And for me, development is the most beautiful thing of all – both personally and professionally. By combining web design, brand design, and digital marketing, I finally found a way to merge my artistic search for identity with the design of brands and companies.

Get found.
Build trust.
Receive inquiries.

Achieving Success.
Winning Ideal Clients.
Growing Efficiently.

Your website as a growth system

My holistic approach emerged from this search for connection. Today, I combine web design, brand design, and digital marketing into a growth system where identity, offering, and market converge. The website is the central hub where the visual brand identity becomes visible and companies can expand their visibility.

To make this process structured and transparent for my clients, I developed the Eight Bearings^®. They help to examine all relevant areas of a brand, ask the right questions, and open up new perspectives. These conversations often lead to surprising insights into the company and its potential.

With Marlene Kern Design, creation becomes a development process. A website emerges that makes personality visible, builds trust, and enables growth – not as a short-term effect, but as sustainable value with a well-thought-out system.

Creative power is the key to a better world.

— Marlene Kern

Web Design for Holistic Value with Marlene Kern Design

Build visibility. Strengthen trust. Enable growth.