Web Design for Munich SMEs

From invisible service provider to digital visibility.

Web design, logo design, brand design, SEO, and Google Ads combined for sustainable success.

Everything from brand strategy to Google visibility from a single source.

For BOUFEDO, Marlene Kern Design developed a holistic website growth system that combines positioning, brand identity, the website, SEO, and Google Ads into a professional digital presence.

The initial situation:
Despite possessing high-level expertise, years of experience, and a track record of successful client projects, the company was virtually invisible online. Shortly after its launch, the new website achieved visibility on the first page of Google search results. This outcome was the result of a holistic integration of brand strategy, website design, SEO, and Google Ads.

The focus was therefore not on developing yet another website, but on creating a digital foundation for sustainable growth:
Positioning, brand identity, company name, domain strategy, and user journey were all developed anew. Building cleaning and caretaker services were given a clear structure and, for the first time, presented as equal offerings. Content, navigation, and contact channels were systematically aligned with the actual needs of potential customers.

A holistic approach to design, structure, and content:
An SEO strategy, Google Business Profile, Google Ads setup, and conversion tracking—along with strategic preparation for AI Overviews and AI-powered search systems—were integrated with digital and traditional brand media into a consistent, unified system.

Your benefits
with Marlene Kern Design

Impact on Results – The new website was indexed by Google immediately after launch and achieved visibility in search results even without active Google Ads campaigns. A company that was previously invisible online transformed into a professional brand with new reach, a new public image, and a solid foundation for future growth.

SEO & AI Visibility – strategic SEO, AEO, and GEO lay the foundation for visibility on Google, in AI Overviews, and within modern AI search systems.

Positioning – Companies are clearly differentiated from the competition and perceived as a relevant solution.

Trust – professional design conveys competence even before the first personal meeting.

Measurability – Conversion tracking creates transparency and forms the basis for data-driven optimizations.

Competitive advantage – all digital touchpoints follow a shared strategy.

Future-proofing – a website growth system strategically designed to meet the requirements of Google, AI Overviews, and AI-powered search systems.

Performance – fast loading times, clean technology, and optimized user guidance.

Experience the result live:
Visit the BOUFEDO website →

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