The Last Supper by Leonardo da Vinci is one of the most famous works of art in the world. It shows a central moment in which everything revolves around Jesus, the central figure. Around him sit the apostles, each in interaction with the others, and yet each contributes his own role to the overall composition. The balance of the picture, the connection between the figures and the clarity of the structure symbolise a harmonious but multi-layered system. This visual order can be transferred to the Google setup, which works like a perfectly orchestrated network.
At the heart of this network is the Google account – the basis from which all other profiles and tools originate. Each element, be it Google Analytics, the Tag Manager, the Search Console or Google Ads, has its specific task, but only in combination can a powerful unit be created. The Tag Manager acts like a data line that collects information centrally and forwards it in a targeted manner. GA4 Properties, the latest innovation in the system, revolutionizes the possibilities by allowing cross-channel measurements. This creates a comprehensive picture that provides insights into user behavior across websites, apps, and other channels.
As with da Vinci’s masterpiece, the success of a Google setup depends on the precise tuning of all elements. Correctly linking the tools – from Google My Business to Search Console to Ads campaigns – is essential to ensure the flow of data and create the basis for effective marketing strategies. Only with this careful preparation will it be possible not only to analyze organic traffic, but also to optimize the effect of paid ads. A well-set up Google setup is like a modern masterpiece – it unfolds its full power when all parts are perfectly coordinated.
Order is half the battle.
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