The Wedding of Cana by Paolo Veronese is a masterpiece that celebrates the moment of being together. A wide variety of guests – from ordinary people to aristocrats – are united at one table here, and that’s exactly what makes the scene so fascinating. It reflects diversity and commonality at the same time – a perfect metaphor for defining your target audience.
Just as the right guests are part of the celebration in the wedding of Cana, understanding exactly who is at your brand table is essential to your brand success. Who are the people who benefit from your services or products? What do they need and expect?
Veronese shows us that every brand – as well as every bar – only becomes a harmonious whole if you specifically address the needs and wishes of those who use it. Your brand table becomes a stage for success when you know your target group precisely and exceed their expectations with your offer.
The way to success is to understand and meet people’s needs. HENRY FORD
Understand your target audience and conquer the market!