The Senecio painting by Paul Klee is a powerful inspiration for the topic of brand design. The clear lines, harmonious colours and geometric shapes of the painting show how a strong and coherent unity emerges from individual, different elements. These principles are also the foundation of your brand design: all visual components such as colors, shapes, typography, and logos must work together to form a unified and harmonious brand identity.
Similar to how the different parts of Klee’s work become a cohesive image, your brand design combines all elements in such a way that they convey a clear, trusting message on all channels such as website, social media and print materials. Such a coherent appearance inspires trust among potential new customers and ensures that your brand is perceived reliably and professionally.
This thought goes hand in hand with your web design. Your website is the platform where brand design unfolds digitally. An attractively designed web design that harmonizes seamlessly with your brand design ensures a consistent brand presentation. It creates a visual connection that strengthens brand identity and provides a welcoming, trusting user experience for your visitors.
True elegance begins with art,
to stay true to yourself.
KARL LAGERFELD
Strengthen your brand with authenticity and beauty!