Positioning – Finding your place in the market

Raphael’s School of Athens stands for clarity, structure and clever positioning. Each figure has its fixed place to convey a clear message and maintain the harmony of the whole. In the same way, a strong brand positioning defines your unique place in the market and sets you apart from the competition.

Just as Raphael specifically arranges the great thinkers of antiquity, clever positioning creates the decisive advantage for your brand. It anchors your values, vision and messages in the minds and hearts of your target group. A strong positioning is the key to strategically securing your market presence and being successful in the long term.

Those who are everywhere are nowhere.
― Seneca